In each one-hour episode, Todd is faced with a new challenge: recreate the secret recipe of an iconic American brand in three days, whether it's Colonel Sanders' highly regarded KFC chicken blend or those famous Cinnabon rolls. Armed only with his keen sense of taste, investigative skills and a mobile food lab, Todd heads to that brand's corporate headquarters to meet with the CEO and begins his process of using every means possible to crack the recipe. Over the next three days, Todd employs a number of creative gumshoe efforts to zero in on the recipe through trial and error. He rolls up his sleeves and goes "CSI" by testing samples in his undercover mobile food lab, disguising himself for retail store visits, spying on preparation techniques, pumping employees for information on crucial ingredients and talking his way into high security areas.

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